Sunday, September 7, 2014

Google Introduces New Search Box Within The Search Results--Google New Update


Google has announced its new Update. Undoubtedly, it is the most used search engine on the web. The ease of use and the spectacular web and search design help users find the relevant information within fraction of the seconds. The most promising thing about Google is that they keep on improving on their services instead of copying from other sites. This strategy works similar to evolution in the way that the best service climbs up the ladder of sophistication until it becomes unparalleled. The new search box within the search results is the improved version of search box. When the search box will appear in the search results it will direct the users to reach the specific content on your site through your own site-search pages.


The Application Of The Search Box and How Can I Use It?


When the users are searching for your site through your company’s name they might be looking something very specific on your site. In the past, when the Google’s search engine’s algorithm would recognize this, it would display a search box below the search results with more search results from the sites. This box would allow the users to do site: searches on the site from the search result page. For example, (site: abc.com). Now, this site search box is more prominent. It is located right above the search results. It has auto complete. And with right markup it will direct users to the pages with the search page result of your own site.

How to use Markup for my site? The first thing needed is working site-specific search engine for your site. If you have this, let the Google know through marking up your homepage as schema.org/Web Site with the potential Action property of the schema.org/Search Action markup. It could be done using JSON-LD, microdata and RDFa. To know how to implement it fully, check the full implementation detail on Google’s developer site.

With the markup on your site, the users would be able to jump from the site-links search box to the site’s search results page. If the Google doesn't find the markup then Google search page for the corresponding site: query page, as it has been up till now.

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I am Ghayoor Shaikh i am SEO Consultant I have more than 7 years experience in SEO.