In order to have a secure connection to Google search, Gmail
and Google drive, Google always invest
bulk amount of money to implement industry leading security like strong
HTTPS encryption by default that triggered the securities measures
automatically.
Besides our own stuff we always make sure that the websites
that people are accessing from Google are secure and our resources are fully
functioning to prevent and fix security breaches on their sites.
Nowadays many webmasters have adopted the HTTPS which is
hopeful and we want to go even further and that is why a few month age at
Google I/O we called for “HTTPS everywhere” on the web.
On the basis of the above consideration we have run several
tests to check whether sites use safe, encrypted connections as a signal in our
search ranking algorithms. Our tests are giving us positive result and we are
planning to use Https as a ranking signal. Comparing to high quality content,
HTTPS is a lightweight ranking signal and affecting less than 1% of global
quires. To keep everything secure on web we would like to encourage all
webmasters vendors to switch from HTTP to HTTPS and we will continue to
strengthen it.
TLS adaptation can be made easier and common mistakes can be
avoided by considering the following basic tips:
·
Advised is to utilize
2048-bit key certificates
·
Use relative URLs for
resources that reside on the same secure domain
·
Remember to utilize protocol
concerned URLs for all other domains
·
Never block your HTTPS
site from crawling using robots.txt
·
Neglect the No index
attribute and always allow your home page for search engines.